文献类型：期刊文献

中文题名：经济全球化背景下的中医药国际服务传播策略

英文题名：Traditional Chinese Medicine International Service Communication Strategy under the Background of Economic Globalization

作者：林雪[1]

第一作者：林雪

机构：[1]甘肃中医药大学经贸与管理学院,中国甘肃兰州730000

第一机构：甘肃中医药大学经贸与管理学院

年份：2019

卷号：3

期号：3

起止页码：79

中文期刊名：财经与管理

外文期刊名：Finance and Management

语种：中文

中文关键词：经济全球化;中医药;传播策略

外文关键词：economic globalization;traditional Chinese medicine;communication strategy

摘要：中国属于四大文明古国之一,各个方面的发展都有着悠久的历史,中医药也不例外。中医药发展历史悠久,在全世界都有着较为深远的影响。近年来,随着经济全球化的发展,中国与其他国家之间的来往日益密切,国家越来越重视中国传统文化的传播。中医药作为中国传统文化的代表,国家也逐渐加强了其在国际上的传播。本文主要针对经济全球化背景下的中医药国际服务传播策略进行了分析。
China is one of the four ancient civilizations, and its development has a long history. Traditional Chinese medicine is no exception. Traditional Chinese medicine has a long history of development and has far-reaching influence in the world. In recent years, with the development of economic globalization, China’s exchanges with other countries have become increasingly close, and the country has paid more and more attention to the spread of Chinese traditional culture. As a representative of traditional Chinese culture, traditional Chinese medicine has gradually strengthened its international spread. This paper mainly analyzes the international service communication strategy of traditional Chinese medicine under the background of economic globalization.