文献类型：期刊文献

中文题名：大型百货商场会员画像描绘的数学模型

英文题名：The Mathematical Model of Member Portrait in Large Department Store

作者：王力[1]

第一作者：王力

机构：[1]甘肃中医药大学定西校区理学教学部,甘肃定西743000

第一机构：甘肃中医药大学定西校区

年份：2020

卷号：25

期号：2

起止页码：12

中文期刊名：甘肃高师学报

外文期刊名：Journal of Gansu Normal Colleges

收录：国家哲学社会科学学术期刊数据库

语种：中文

中文关键词：会员生命周期;非会员的激活率;多项式拟合;模型拟合度

外文关键词：member life cycle;activation rate of non-member;polynomial fitting;model fitting degree

摘要：依据商场会员的消费特性、对大量数据进行分析,通过寻求会员与非会员全体的差异、会员与商品等之间的联系,推出可行的数学模型.完善会员画像描绘,并加强对现有会员的精细化管理,定期向其推送产品和服务,与会员建立稳定的关系是实体零售行业得以更好发展的有效途径.
Based on the consumption characteristics of mall members,the paper is designed to analyze the mass data with a feasible mathematical model by working out the differences between membership and non-membership,members′link with commodities and so on.Thus,a better way to promote the retailer industry will be realized if such measures as the perfection of portraits of members,the strengthening of management to the exiting members,the regularization of new products and services and the stabilization of relationships between retailers and regular members being met.