文献类型：期刊文献

中文题名：甘肃中药材电子商务物流体系发展实证研究

英文题名：The Empirical Research on Development of E-commerce Logistics System of Chinese Herbal Medicine in Gansu

作者：罗中华[1];梁婷[1];吴明蔚[1];张翔[1]

第一作者：罗中华

机构：[1]甘肃中医药大学经贸与管理学院,甘肃兰州730000

第一机构：甘肃中医药大学经贸与管理学院

年份：2016

卷号：39

期号：10

起止页码：64

中文期刊名：物流科技

外文期刊名：Logistics Sci-Tech

收录：国家哲学社会科学学术期刊数据库

基金：2015年甘肃省卫生行业科研计划专项项目;项目编号:GSWSKY-2015-96;甘肃省卫生和计划生育委员会政策研究专项项目;项目编号:ZC2051-02

语种：中文

中文关键词：中药材;电子商务物流;运行模型;实证研究

外文关键词：Chinese herbal medicine; E-commerce logistics; operating model; empirical research

摘要：借鉴国内外理论构建了甘肃中药材电子商务物流运行模型,在对甘肃244家企业调查数据基础上用模糊评价法对甘肃中药材电子商务物流发展状况进行测度。结果是:第一,该模型包含中药材物流信息技术、电子商务应用,信息化管理和中药材物流功能四个维度因子,是一个描述中药材电子商务物流理论的合理框架结构。第二,甘肃中药材电子商务物流整体发展水平还处于初中期阶段,有较大的提升空间,其中物流功能目前是制约和影响物流体系建设的关键问题。第三,信息技术是中药材电子物流的支持体系,应全面嵌入中药材电商物流的整个过程,各模块必须有效协调才能提高中药材物流效能。根据研究结果提出了促进甘肃中药材电子商务物流的对策。
The paper constructed an operating model of E-commerce logistics of Chinese herbal medicine in Gansu with the use of domestic and international theory. Besides, it also measured the development status of E-commerce logistics of Chinese herbal medicine in Gansu with fuzzy evaluation method based on survey data of 244 enterprises in Gansu.The result is： First, the model contains four dimension factors which are information technology, E-business application, information management and function of logistics of Chinese herbal medicine, it is a reasonable frame structure which describes E-commerce logistics of Chinese herbal medicine. The second, the overall development level of E-commerce logistics of Chinese herbal medicine is still in the early Intermediate period of the stage, there is large room for improvement, its logistics function is the key issue which restricts and affects its logistics system construction. The third, information technology is the support system of E-logistics of Chinese herbal medicine, it shall be fully embedded in the whole process of E-commerce logistics of Chinese herbal medicine, and only effective coordination of every model can improve the logistics efficiency of Chinese herbal medicines. The paper proposed countermeasures which can promote the E-commerce logistics based on the research results.